Job Description
Our client is seeking a Marketing Manager for a direct hire opportunity. The Marketing Manager is responsible for planning, development, implementation, and/or coordination of all the Bank's marketing strategies including branding, social media and digital presence, website, marketing materials, and public relations activities, both external and internal. This position manages all other personnel in the marketing department and requires exposure to sensitive information necessitating considerable use of tact, diplomacy, discretion, judgment, and confidentiality. This position requires that the individual work in office, independently, and with minimal supervision.
Ensures compliance within all Bank policies and procedures, as well as all applicable state and federal banking regulations.
Essential Duties and Responsibilities: - Manage all team members of the Marketing Department and ensure all objectives of the department are met
- Develop and maintain collateral materials including advertisements, flyers, brochures, etc.
- Coordinate the appearance of all Bank print and electronic materials such as letterhead, use of logo, brochures, flyers, etc. for consistency of brand
- Update content on the Bank's website, internet marketing, and social media, including branding, social media incorporation, all content and copy accuracy for Bank and community levels
- Develop, implement, and manage the social media strategy to align with the company's strategic goals
- Define the most important social media KPls and measure the success of social media and digital marketing initiatives
- Incorporate CRA (Community Reinvestment Act) opportunities into the Bank's marketing strategies
- Assist branches in the marketing, communications, and positioning of their products, services, and activities
- Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising and media
- Plan and attend internal and external events to ensure proper bank representation
- Keep informed of developments in the fields of marketing, communications and public relations and use this information to help the Bank operate with initiative and innovation
- Work with senior management, branch staff and others to develop and maintain a strategic perspective, based on marketplace, bank direction, and programs and services
- Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are typically scheduled within business hours. This is compensable time and mileage is reimbursed
- Other duties as assigned
Supervisory Responsibilities: Manages marketing employees and external vendors and acts as liaison with advertising agencies and media outlets
Qualifications: - Bachelor's degree in Communications, Marketing, Public Relations, Advertising or related field, or equivalent experience
- Minimum 5 years of hands-on digital communications/marketing experience required (including social media, website, online communication design/development, copywriting)
- Highly proficient in social media outlets including, but not limited to, Linkedln, Facebook and lnstagram
- Proficiency with Microsoft Office products required
- Proficiency in Adobe Design Standard Software and other technical software
- Effective interpersonal, verbal, and exceptional written communication skills
- Strong project management skills, well-organized, with an excellent eye for detail
- Self-directed and able to work with minimal supervision
- Have an excellent ability to prioritize and work on multiple projects and tasks in a fast paced environment to successfully meet deadlines
- Ability to travel to various locations
- Ability to multi-task in a fast-paced environment
Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.
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