Overview We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. Embrace a dynamic work environment in Louisville, KY with our four-day in-office week (Monday-Thursday) and the added perk of remote work every Friday. Meaningful Work From Day One Leads the Insights function for the Brown-Forman Portfolio of Brands, actively shaping business-critical strategies and playing a key role in the development and execution of strategic projects that advance the Global Insights Agenda and Marketing Imperatives, including but not limited to: Global Portfolio Segmentation, Meaning Difference and Salience (MDF) Framework, Stage of Brand Development Model, Metrics That Matter (advanced analytics tying sales to marketing), Insights Capabilities training. Responsibilities Lead the Insights function for the Brown-Forman Portfolio of Brands, actively shaping business-critical strategies and contributing to the development and execution of strategic projects that advance the Global Insights Agenda and Marketing Imperatives. Oversee the systems, platforms, and tools that enable the Global Insights Agenda and project manage complex initiatives in collaboration with the VP Global Insights Director, BLT, and ELT to address the business's most pressing Insights needs. Apply the Brown-Forman Growth Framework to the development of Global Insights Portfolio projects, translating research data and external best practices into actionable insights that build the business. Recommend and support deployment of strategies and tactics based on consumer learning and insights. Lead a communication strategy to ensure relevant information reaches the appropriate decision-makers in a timely fashion. Partner with the Integrated Consumer Experiences (ICX) Center of Excellence, BLT, and Marketing Capabilities Teams to identify actionable insights that drive brand strategy and growth. Serve as a Marketing Capability Champion, collaborating with internal stakeholders to develop and implement new marketing capabilities and best practices within the Global Brands organization. What You Bring To The Table Undergraduate Degree with at least 12 years experience working client and/or agency side in an Insights organization. Deep expertise in Brand Strategy, Marketing Science, and Market Research of all types (quant, qual, syndicated, foresight, etc.). Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies. Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.). Experience developing, leading, and managing a team. Proven ability to give clear feedback and development coaching. Experience working in a portfolio and highly-matrixed organization. Strong understanding of marketing principles and brand growth strategy. Demonstrated acumen and passion for advancing Diversity & Inclusion initiatives. What Makes You Unique Leadership demonstrating a high EQ and cultural curiosity. Global experience and/or experience working in different markets. Beverage alcohol industry experience. Experience working on Iconic brands. Competencies for Success Planning & Strategic Thinking: This role considers the needs of brands and markets and orients the organization to the greatest growth opportunities, bringing together inputs from internal stakeholders and external sources. Curiosity: Personal passion for the Insights discipline and a constant curiosity to know more, evolving the role of insights and driving a culture of optimization and test-and-learn across brands and markets. Creativity & Rigor: Develops and delivers a compelling value proposition for insights with a creative mindset backed by rigorous, evidence-based solutions to key business challenges. Communication: Exceptional verbal and written communication to engage all levels of management and international markets. Collaborative: Influences non-direct reports; collaboration and trust maximize impact in a matrix environment. People Management: Understands how to develop and support individuals and teams, with a commitment to D&I and advancing team members’ careers. #LI Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. #J-18808-Ljbffr Brown-Forman Australia Pty. Ltd.
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