Job Description
Job Description EMAIL/MOBILE MARKETING SPECIALIST JOB SUMMARY: The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing and promotional campaigns.
KEY JOB FUNCTIONS: - Execute email and mobile communications
- Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines
- Provide suggestions/improvements to your own work as well as other team members' work
- Develop and demonstrate subject matter expertise
- Execute complex emails/mobile/campaigns
- Establish relationships with key property contacts
- Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
- Execute flawless QA
- Lead 5 or more projects each year while being involved in a minimum of 3 other projects
- Support all training efforts including the creation of training documentation
- Perform all other related and compatible duties as assigned
EDUCATION and/or EXPERIENCE: - Bachelor's degree in Marketing, Business, Communication or related field.
- Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.
QUALIFICATIONS: - Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
- Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other ESP
- Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
- Strong email-related HTML experience required, web design experience preferred
- Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool
- Proficiency in AMPscript or other scripting language to create variations with a single email
- Ability to write and execute SOQL queries and/or understanding of database querying
- Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
- Superior communication, writing, presentation, and follow-up skills
- Evidence of learning quickly and ability to build on existing business foundations
- Excellent time and project management with exceptional attention to detail
- Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team
- Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
- Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.
- Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development.
- Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment.
- MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.
WORK ENVIRONMENT: - Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.
- Must be able to work in a fast-paced environment
- Las Vegas Residents - this position is offered as a hybrid role with two days in-person, three days remote.
About Us At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities. Caesars Entertainment
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