Job Description
We’re looking for a strategic and detail-oriented Email Marketing Specialist to lead the planning, execution, and optimization of email campaigns. This role will work closely with cross-functional teams to drive engagement, retention, and revenue through data-driven email marketing initiatives.
Key Responsibilities:
Strategy & Planning: Develop and execute email marketing strategies tailored to customer segments and business goals.
Campaign Execution: Manage the full lifecycle of email campaigns, from concept and content to testing and deployment.
Performance Optimization: Monitor KPIs (open rates, CTR, conversions) and apply A/B testing to improve results.
Analytics & Reporting: Deliver insights and recommendations through regular performance reports.
Automation & Personalization: Leverage automation tools and personalization techniques to enhance customer experience.
Compliance: Ensure all campaigns comply with email marketing regulations (CAN-SPAM, GDPR, etc.).
List Management: Maintain list hygiene and engagement levels above 80%.
Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
4–6 years of experience in email or digital marketing.
Proficiency with platforms like Campaign Monitor, HubSpot, or similar.
Strong understanding of email best practices, segmentation, and deliverability.
Experience with A/B testing and data-driven decision-making.
Basic HTML/CSS knowledge is a plus.
Excellent organizational, communication, and project management skills.
Team-oriented mindset with a passion for continuous improvement.
We offer a competitive compensation package, comprehensive health benefits, paid time off, and opportunities for growth in a collaborative and supportive environment.
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