Title: Email Marketing Specialist Location: Remote (Hybrid if local to Houston) Duration: Long-Term Contract/Contract-to-Hire Work Requirements: US Citizen, GC Holders or Authorized to Work in the US. W2/Direct-employment only. Job Summary: We are seeking a detail-oriented and technically skilled individual to support our email marketing efforts using Salesforce Marketing Cloud (SFMC) and/or Market. The ideal candidate will be responsible for coding, testing, scheduling, and reporting on email campaigns that align with our marketing strategy. Key Responsibilities: Email Development: Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs. Ensure cross-client and cross-device compatibility (e.g., Outlook, Gmail, iOS). Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content. Campaign Execution: Build and test email campaigns in Salesforce Marketing Cloud or Marketo. Set up segmentation, automation workflows, and triggers. Manage email QA and approvals before scheduling and deployment. Data & Personalization: Work with marketing teams to use audience data for dynamic content and personalization. Sync and manage lead/contact data across CRM and marketing platforms. Performance Tracking: Monitor deliverability, open rates, click-through rates, and other KPIs. Analyze results and optimize based on performance metrics. Compliance & Best Practices: Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations. Stay current with email marketing trends, technologies, and best practices. Qualification Requirements: Technical Skills: Proficient in HTML/CSS for email development. Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens). Familiarity with email testing tools (e.g., Litmus, Email on Acid). Marketing Automation: Solid understanding of segmentation, lead nurturing, and lifecycle marketing. Knowledge of CRM integrations (e.g., Salesforce CRM & Marketo CRM). Soft Skills: Excellent attention to detail and QA skills. Strong communication and collaboration with marketing and design teams. Ability to manage multiple projects in a fast-paced environment. Preferred Qualifications: Certifications in Salesforce Marketing Cloud Email Specialist or Marketo Certified Expert. Basic understanding of JavaScript or SQL is a plus. Experience with A/B testing and email optimization strategies. Our benefits package includes: Comprehensive medical benefits Competitive pay, 401(k) Retirement plan …and much more! About INSPYR Solutions: Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com. INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities #J-18808-Ljbffr Genuent
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