Job Description

Job Description

Job Description

The Email Marketing Specialist will be responsible for the tactical strategy, execution, and reporting of outbound email and text marketing campaigns. The ideal candidate is a highly motivated, self‐starting, direct-to-consumer-focused marketer who has a passion for using email & SMS to create meaningful 1:1 consumer experiences, individually and at scale. You are naturally thorough and have a high attention to detail. You thrive in fast-paced environments with entrepreneurial DNA, and you're comfortable charting new territory. You aren't afraid to run with ideas and understand Batteries Plus's consumers and how to serve them with content that helps drive education, interest, loyalty, and conversion.

Essential Duties and Responsibilities

• Execute CRM channel communications, with a focus on the CRM campaign calendar, including email & text marketing.
• Perform day-to-day CRM marketing activities including, but not limited to, email and text campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Understand the consumer audience, owning segment creation, management, and data troubleshooting
• Monitor & document KPI's against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes
• Identify and execute A/B testing opportunities for email and text marketing
• Present to peers and leadership on email & SMS performance
• Maximize proven technical skills and success in cross-collaboration to translate the needs of the business and take action
• Proficiency with at least one ESP-specific scripting language (i.e., liquid scripting, AMPscript, etc.)
• Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
• Stay on top of TCPA requirements
• Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues
• Conduct content quality assurance checks to ensure the mailing meets expectations
• Work closely with the E-commerce, Marketing, IT, and Creative teams

Key Competencies

• Decision Quality : Makes sound decisions, even in the absence of complete information. Relies on a mixture of analysis, wisdom, experience, and judgment when making decisions. Considers all relevant factors and uses appropriate decision-making criteria and principles. Recognizes when a quick 80% solution will suffice.
• Ensures Accountability : Follows through on commitments and makes sure others do the same. Acts with a clear sense of ownership. Takes personal responsibility and processes for monitoring work and measuring results. Designs feedback loops into work.
• Communicates Effectively : Is effective in a variety of communication settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and message. Provides timely and helpful information to others across the organization. Encourage the open expression of diverse ideas and opinions.
• Collaborate: Worked cooperatively with others across the organization to achieve shared objectives. Represents own interests while being fair to others and other areas. Partners with others to get work done. Credits others for their contributions and accomplishments. Gains the trust and support of others.

Other Duties

This job description is intended to outline the general nature and key responsibilities of the role. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Duties and responsibilities may evolve or change over time based on business needs, without advance notice.

Education and Experience

• Bachelor's degree required
• 3+ years of experience in email marketing
• Must be able to use productivity tools like Asana
• Self-directed with the ability to exercise independent judgment
• Well organized with a strong attention to detail and accuracy. Able to meet deadlines with multiple tasks and projects in a fast-paced, changing environment
• Knowledge of HTML and CSS for email
• Basic knowledge of responsive code optimized for email
• Excellent attention to detail
• Demonstrated communication skills
• Effectively problem solve in individual and in group settings
• Team player who is comfortable with self-direction

Physical Requirements / Work Environment

The physical demands required to perform the essential responsibilities of this position are as follows. Reasonable accommodations, if necessary and/or as required by law, will be made available.

• This position requires the employee to regularly stand/walk, sit, use hands to handle or touch, talk or hear and occasionally lift up to 20 pounds
• The position also requires the employee to regularly use a computer, phone, fax, copier and other standard office equipment.
• The level of noise in the working environment is quiet

EEOC Statement

Batteries Plus is an Equal Opportunity Employer. Applicants and associates are free from discrimination on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, pregnancy accommodations, reprisal, other non-merit based factors, and any other protections afforded under state or local laws.

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